Small Business Website Design

One more quote can save your

Sound Strategy

A good website is more than gimmicky tech - it speaks to your clients.

Optimized Performance

Mobile friendliness and fast loading speeds are mandatory.

Basic SEO

Why pay someone to modify the content again? We include basic SEO.

Logical Structure

A well structured website helps with SEO and usually gets more conversions.

Let the number speak for us and our happy clients

web design
Training &

WordPress Web Design

For Local SMBs

Content Included

Affordable Redesigns

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Build Your Brand

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Clean Design

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Basic SEO

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Fast Loading

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Free CMS


Free SSL

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Mobile Friendly

Small Business Web Design

Building a small business website can be a stressful, annoying task, especially when you have to do it again and again, because you want something better. Something like a website that matches your business and its commitment to excellence.

These are some of the not-so-obvious issues you have to overcome:

  • the knowledge gap. Because there is a technical knowledge gap between you and your web designer, you cannot properly assess their performance. That makes it hard to determine if they are doing a good job, if they charged you the correct amount and if they are delivering all that they promised.
  • vague goals. Most business owners know instinctively they need a website, but they do not know what a good business website should do for them. See 'Why do I need a website for my business"
  • the additional, often not disclosed costs

Implicit Success Marketing is a web design company specializing in building small business websites for select clients.

Web Design Prerequisites

web design requirements

Before you start, understanding the prerequisites for creating a business website will save you a lot of time and money.

Domain Name

It is the address that people type in the browser bar to go visit your website. You can use your business name (or part of it), your main service, your business' location or a combination of the above.

If you do not have a domain name, yet, we will help you choose a meaningful one.


It is where your website files (pages, images and text) live. Same as houses, not all hosting services are the same. On a shared hosting account you might be sharing the same server with thousands of other websites (doing who knows what). The resources that your hosting provider allocates to your website are also very important. As a small business, sub-par hosting might impact you in two major ways:

  • website security - your website might get hacked if it shares the hosting with another hacked website
  • website performance - when is the last time you waited 30 seconds for a website to load. The answer is never, right?

Email Service

You can technically use a free gmail address to communicate with your clients. However, an email such as [email protected] is a lot more professional, less like to end up in the Spam folder and a lot more secure. Also, a professional email address usually comes with a lot of other cool features that will prove very useful down the road.

As part of our web design package, we will set up GSuite for you, at no additional cost.

A Web Design Platform or CMS

There are a lot of small business web design platforms and builders. As a rule of thumb, the more automated a platform is, the more trade-offs it has. Plus, keep in mind that a website builder is just a tool and someone still has to use it properly to get the desired results a.k.a. good website design.

Some of the most popular website builder platforms are:

  • Weebly
  • Wix
  • Squarespace
  • Bigcommerce
  • Shopify
  • Sitebuilder
  • WordPress

Our go-to website builder for small business websites is WordPress. The are several reasons why we choose it again and again:

  • more than 34% of the websites run on WordPress
  • it is free and open source
  • it is actively and continuously developed by a huge community
  • whatever feature you are looking for can be made available with WordPress, usually at a fraction of the price it would cost you to code it into another platform (assuming it is even possible)
  • you can can add a blog and easily add content without coding everything from scratch
  • there are a lot of premium templates and plugins that will enable you to design your website just as you like it

"Every minute spent in planning saves ten minutes in execution." - Brian Tracy

The Purpose Of A Small Business Website

website purpose

To make money, right?

Well, you know, if wishes were horses...

Google and social media companies have enabled people to be more picky than ever. Your small business website is not a 'first contact' sale tool anymore. This is what it has to accomplish:

  • to convince people that your business is a legitimate one. Just having a website will help your business look more professional
  • to showcase your products and services
  • to provide visitors with ways to contact you (online and offline)
  • to differentiate you from your competitors. You know for a fact that your business is better and a good website needs to help you drive that point home
  • to show what your past clients think about your business through the use of testimonials
  • to display your competitive advantages, such as qualifications, licenses and media mentions
  • to keep your visitors informed with the help of a blog. A lot of people like to learn all they can about dealing with their issue or need before deciding to hire your company

But wait, there is more. Based on your business size, industry and long term goals, there is a lot more that a website can do for you:

  • to give people uniques offers and build your email list
  • to track how many visitors you had and where they are coming from
  • to track phone calls
  • to help you accomplish your paid advertising goals

Still here?

It is easy to get overwhelmed by the sheer number of features that a small business website can offer. Features that you were completely unaware of, probably.

Beauty is in the eye of the beholder.

Will my business website look pretty?

good looking website

The short answer is yes, definitely.

The long answer is that, for your business goals, it matters a lot more what your website does and what it says than how it looks.

For example, sliders and (some) animations have been scientifically tested and proven to lower conversion rates. In plain English, the use of sliders and excessive animations distract the visitor from their original purpose, often time resulting in less leads (read less money).


You search for plane tickets from Chicago to Las Vegas. Before even searching, you expect to find some airlines and aggregators (such as Expedia), not a slider showing you different commercial plane models. Moreover, you expect the pages displayed to provide you with quotes for flights from Chicago to Las Vegas and not general pages such as about pages for travel companies.

The same principle goes for local businesses. The closer your website, its pages and the way how they are structured mirror the visitors' searches and the reason why they made that search, the more successful your business website is going to be. Elements of a professional looking business website

If you are looking for ways how to make your website look and function better, this is what you can do:

  • choose a color palette. A good starting point is your logo, if you have one
  • choose a readable font. Readability is very important because no one wants to work hard at figuring out what you do because you chose a flowery, barely readable font
  • keep your message clear. Give more visual weight to your most important messages, such a call to actions, benefits of hiring you and social proof
  • make sure your website looks good (it is responsive) on any screen size, on any device
  • compress your images and size them appropriately for the devices they are being displayed on
  • structure your content with the help of headlines

“The price of anything is the amount of life you exchange for it!” - H. D. Thoreau

Small Business Website Cost

website cost

So, yeah, all fine and dandy, but can I afford you? What is the average cost of a small business website?

The cheeky answer is 'at least half of what is going to cost you if you hire a bad web designer'. At least half, because you also have to count the cost of losing leads, not only the money you'll spend to redesign your website.

Affordable Web Design

What You Get

New Business

  • Save Up To $1300

  • 1-5 Pages
  • Mobile Responsive (Competitors Charge $99+)
  • Free CMS Included (Competitors Charge $99+)
  • On Pages SEO
  • Content Included*
  • 5 Stock Images
  • Index Website With Google & Bing
  • Professional SEO Plugin
  • Loading Speed Optimization ($200 Value)
  • Free Logo (Up to $50 value)
  • Google Analytics Set Up
  • No Long Term Contract


  • Save Up To $4500

  • 10-20 Pages
  • On Page SEO
  • Content Included*
  • 20 Stock Images
  • Google My Business Set Up**
  • Index Website With Google & Bing
  • Professional SEO Plugin
  • Loading Speed Optimization
  • Free Logo (Up to $50 Value)
  • Local Citations
  • Local Listings
  • Google Review Generation Page
  • Social Accounts Set Up
  • 6 Months Free Maintenance
  • No Long Term Contract
  • Google Analytics Set Up

*You can also use your own content. We will need some basic information about your business and a list of the services you offer to create the content. Highly technical niches and topics might incur additional content creation costs which will be detailed in the initial proposal.
**Limited time offer, exclusive to first 100 clients. Offer limited to businesses that qualify for a Google My Business listing.

Approximate savings calculated based on competitor pricing and additional services offered.

“Concision in style, precision in thought, decision in life.” - Victor Hugo

How To Chose A Web Design Company

web design company

They're all the same, right?


As with everything else, when creating a website for your business, you usually get what you pay for. When you pay very little money, you get very little work. You will probably get the same text, the same images and the same poor quality website as tens if not hundreds other businesses.

That being said, a good web design company will be able to deliver a better, more elaborate website within the same budget as their competitors, just because they have streamlined their work flow.

To find the best web design company for your small business website, you should consider the following:

  • how transparent are they with their work
  • how responsive they are to your questions and requests
  • do they provide content for your business website as well (text & pictures)
  • will they optimize the loading speed of the website
  • will they add analytics to your website
  • will they index your new website with the major search engines
  • are they providing basic SEO at no extra charge
  • will they help you set up Google My Business

“Don't reinvent the wheel, just realign it.” - Anthony J. D'Angelo

Small Business Website Themes

website foundation

A premium WordPress theme is a collection of templates and stylesheets that usually comes with extended support from the developer. A premium WordPress theme is good news for you because your website won't have to be coded from scratch, saving you thousands of dollars in development costs.

New features can be added to a theme by the use a plugins, which are basically code snippets meant to extend your business website's functionality.

So, if I am using a theme and my competitor uses the same theme, does that mean that our websites are going to be identical?


Good WordPress themes are highly customizable. You can still get a 100% unique website with the following:

  • unique logo
  • unique content
  • unique pictures
  • unique layout combinations
  • unique header and footers

Think of it as two buildings that have the similar foundations, but they a different number of rooms, they have different shapes, a different type of roof and they look 100% different.

So, what's the big deal about using a template?

There's no big deal, they just save you money and help you build a professional, secure website.

"I'm very happy with their performance as a digital marketing agency, it is already starting to give results. Highly recommended to any small business owner."


Mike redesigned our website last year and we are very pleased with the result. He explained the process and gave himself a deadline. There was a hosting issue in the process, implicit success marketing had nothing to do with this issue but Mike resolved it and was even able to complete the website on time. He did everything as promised. He currently manages and updates the site. He also does SEO and manages our ad campaigns, and there is always a ROI.There are so many marketing companies that make promises and don't follow through. Mike is a man of his word and is very transparent with his work. He stays in touch with reports, updates and new ideas.

Progressive Tree Service

Implicit Success did a great job creating a new website for my service business. Throughout the process, Mike make sure that I had a good understanding of the subject at hand - clear, concise, and informative. He also worked with me to create a logo that I really liked. The product, process, and value were all exceeding expectation. I recommend Implicit to anyone looking to create a clean website, enhance their SEO, and to create a presence on the world wide web.

Wave Outdoors

website design

About Us

We are a family owned digital marketing agency.

We spend most of our time in Skokie IL, a nice and quiet village near Chicago. Most of our clients are small to medium sized local businesses located around the greater Chicago area.


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