What Is Search Engine Optimization?
SEO is an acronym for search engine optimization, which is the process through which more traffic can be attained from search engines. Along with PPC (pay per click marketing), SEO is a part of SEM or search engine marketing.
Ranking is determined by a series of algorithms that are often viewed by SEO companies as two main algorithms:
- a main organic algorithm
- a map pack, or local pack algorithm that ranks local businesses in the map pack
Google is the largest search engine in the world. Ranking your website on Google will bring you more traffic than ranking it on another search engine. However, you can rank on multiple search engines at the same time.
If you have an US business, you are probably interested in your website ranking on:
Note *** Even though Google leads the US mobile search market with a whooping 93%, Microsoft's Bing leads when it comes to longtail search queries.
So, you should not ignore Bing and Yahoo, even though their traffic is a lot smaller. Even a small percentage of a very big number can mean a lot of additional visitors to your website. Moreover, Bing visitors have been shown to convert better in certain industries than visitors from other search engines.
We can supply your website with content that matches searcher intent and helps them convert into loyal customers.
Technical SEO is very hard. We use website crawlers and data from Google Search Console and Bing Webmaster Tools to fix errors and increase rankings.
We employ whitehat link building and link earning strategies to increase your referral traffic and your organic rankings.