We go far to unlock insight and have the courage to act on it.
We keep up to date with best practices and the latest technologies.
HOW WE WORK WITH OUR CLIENTS
01
Define goals
You cannot hit a target that you can't see.
Each project should have a well-established purpose.
Your website is the first contact that potential customers searching online have with your business. It should make a good first impression, answer their questions and show them why they should choose you over your competitors.
A branding campaign can catch potential customers at their earliest point of their conversion journey. It gives you the opportunity to inform them and set the correct expectations.
A website's value is increased exponentially when it receives relevant traffic.
That traffic stems from a large variety of platforms, such as:
- search engines
- social media platforms
- other websites
- email campaigns
Generally, the effort you need to put into traffic generation is proportional with the competitiveness of your industry in the area where you operate.
02
Prioritize & Implement
Prioritizing the tasks you need to accomplish in order to reach your goals will increase your effectiveness a lot.
Pareto's principle or the 80/20 rule is a very popular task management strategy. Simply put, it helps you focus on the tasks that will have the biggest impact in getting closer to your goals.
Most of the time, the implementation of our projects is a well known, easily repeatable series of tasks.
For those times when things do not go according to plan, we have a well-defined research process that help us get back on track.
03
Track & Analyze
Measurement is a crucial part of a digital marketing project. It is generally used to track the flow of funds, ROI and to identify under-performing or above average campaigns. The results can be analyzed and used to optimize the campaigns.
There are a a lot of tracking solutions, both paid and free. We use a combination of the two, meant to give a complete, easy to interpret overview.
There are a lot of ways how you can optimize online marketing campaigns. Here are the basic principles:
- by excluding under-performing areas
- by scaling up well performing ones
- by identifying growth opportunities
- by keeping the campaigns relevant to what your customers are searching for and to their interests
